Targeted Online Exposure that Works
We believe in the power of marketing – and we dare say we do it well. When you list with The Noël Team, we don’t just put a for sale sign in front of your home, we utilize proven strategic marketing strategies to give you the exposure you need to get your home sold or leased for top dollar.
Putting You First
We put a premium on efficiency and technological innovation. We constantly keep ourselves up-to-date on the latest in digital marketing strategies and interventions so we can help our clients reach their goals – and often exceed their expectations. With more than a decade and a half of professional experience in real estate in the Westside area, the members of our team are committed in delivering only the best service for our clients. Your success is our success, so we treat each and every client as if they were our partners – always making sure that they are involved and engaged in every step of the buying and selling process. We will be there every step of the way.
Strategic Online and Print Advertising
Nowadays, buyers are more scrutinizing than ever – they want comprehensive information about the things they care about, and they want it delivered fast. This is why we post live video tours of the properties for our listings and monitor how third party sites showcase your home. The Noël Team are Premier agents on Zillow and Trulia, where we pay for a higher ranking for your home. These websites serve as effective advertising tools as well as quick lead generation tools that allows us to give your property the right exposure it needs for it to reach the right prospective buyers. With these real estate marketing platforms, your property will be strategically placed across multiple platforms and mobile apps, enabling The Noël Team to effectively target local buyers and sellers, increasing your visibility. This also allows for incredibly quick lead generation, as your property will be easily visible and accessible online. We monitor, track and follow up with every prospective buyer with interest in your home.
From luxury real estate marketing to digital marketing, we say it loud and proud – The Noël Team is ahead of the curve. We engage in tried and tested real estate marketing strategies to help you achieve your real estate goals.With multiple awards and a long list of satisfied clientele over the years, we attribute our continued success in the real estate business to our deliberate and proactive approach when it comes to understanding the latest trends and effectively executing cutting-edge solutions in real estate marketing. Our ultimate goal has always been to provide our clients with only the best service as possible.
We’ve Gone Mobile
Without a doubt, mobile marketing is the future. Now more than ever, consumers are attached to their mobile phones. Over 40% of shoppers in the United States research about products or services that they want to purchase online, with 70% of them doing these said searches on their mobile phone. In fact, 4 out of 5 consumers use their smart phones to shop.
Our websites and listings are mobile ready, which allows for easy browsing for homebuyers who are on the go. We also use Zillow and Trulia to advertise our listings, both of which already feature mobile-friendly browsing, allowing our clients to get the exposure their property needs in tried and tested platforms.
High Impact Video Listings
According to studies, buyers are 64-85% more likely to purchase when products are presented in video. Then there’s the fact that video also increases levels of retention, beating text-based content, upping the home-selling power of our listings to prospective buyers. Our listings are accompanied by highly engaging video tours, which deliver comprehensive and relevant real estate information that’s easily digestible, entertaining and accessible.
Our website is up to date and is regularly filled with new content. We want our site to be relevant to homebuyers and sellers on the Westside and beyond, which is why we make sure that we create and curate content that is relevant. We highlight information that our clients need and would likely want to know more about as they search for the right properties and communities.
By doing content marketing correctly, we drive traffic to our site, which makes search engines recognize the relevance of the information we provide. This ups our rankings in the search engine pages significantly and makes our clients’ listings more visible. Our blog “Noël Knows Real Estate” lets people know about local events, trends and changes in the real estate market.
Get Your Home Ready for Sale
So you’re selling your home. Of course you want it to get sold as soon as possible and for top dollar. To help ensure this, it pays to make certain preparations to increase your property’s desirability as well as its chances for getting sold fast and for the best possible price.
10 tips to give your home the “wow” factor it needs to impress potential buyers.
1. Grab them from the curb.
Make potential buyers fall in love with your home from the street by adding plants and flowers, power-washing patios & walkways, weeding the garden and mowing the lawn. The exterior makes the first impression, so make sure it’s a good one!
2. Make it sparkle.
Think 5-star hotel clean. Mop, dust, vacuum, wash windows, etc. People will look in your cupboards, under your sinks and in your closets. Also, pay particular attention to odors. You might even consider
consulting a neutral nose by having a friend come by for a smell test.
3. Pay attention to color and light.
Neutralize strong colors for the broadest appeal. A neutral home appears larger and has less chance of turning off a buyer. Also, open up blinds, draperies, and windows to make sure there’s sufficient natural
light throughout the home. Remember, lighting is the most effective way to set a mood.
A cluttered home deters buyers. They need to see your home, not your stuff. Excessive personal items like photos, collections, personal awards, electronics and collectibles will make it difficult for buyers to see
past your personal style and may dissuade a sale. Taking yourself out of the picture makes it easier for buyers to imagine themselves, and their belongings, in your space.
5. Consider replacing furnishings.
Think about removing or replacing worn or outdated furnishings and get rid of extra pieces. Dated furniture can easily become eclectic with editing and rearranging. Consider consulting with a professional
staging company for design direction and advice on rental furnishings to create an inviting home with broad appeal to a wide range of buyers.
6. Invest in new artwork.
Displaying new artwork is a great way to breathe new life into a room. Photography can be used to contemporize a room and add a splash of color as well.
7. Make repairs.
Repair squeaky doors, chipped or smudged paint as well as broken fixtures and fittings that you’ve neglected.
8. Apply a fresh coat of paint.
It’s the best bang for your buck that will quickly refresh a dull, dated room. Slap a fresh, neutral color on the space. Choose a beige or white for living spaces and a neutral tone for bathrooms.
9. Don’t forget the floors.
Get rid of worn carpets, and consider refinishing shabby hardwood floors. An inexpensive new area rug is a quick fix and can disguise the look of old floors.
10. Spring for new light fixtures.
Renew the look of the room by replacing old or dated light fixtures, door hardware, light switches and outlets. If it’s tacky and older than you, get it out of there.
A word of caution – don’t over-upgrade. Focus on the essentials and when in doubt, consult your Realtor. We can advise you as to which upgrades are more likely to give you the best return on investment.
Hiring a Real Estate Agent
Advantages of Hiring an Agent
Hiring a high level and experienced real estate agent is one of the best things you can do to help you successfully navigate the real estate market. Whether you’re planning on buying or selling a home on the Westside, hiring an experienced real estate agent can save you a whole lot of stress down the road, especially when it comes to handling negotiations, advertising your property and handling all the necessary paperwork, among many other things. Someone who knows and understands the competitive Westside market is critical to your home buying process.
Choosing an Agent
When it comes to choosing a buyer’s or seller’s agent, here are some of the things you’ll want to do to make sure that you end up working with someone that you can rely on, effectively communicate with, and that will efficiently deliver the results you want.
Look for an area specialist
The Noel Team helps over 100 buyers and sellers on the Westside every year. The combined knowledge of our team, can be leveraged by you to get results.
Talk to past clients.
Don’t hesitate to ask for a list of previous clientele, and talk to the most recent buyers/sellers this particular real estate agent has worked with before. Check out online reviews from Zillow, Trulia, Movoto and Yelp. You can also ask your prospective Realtor about their own self-perception and what they think you’ll find out about them through their past clients. If the agent does not have Internet presence or past client testimonials they may not be experienced enough.
If you’re planning on selling, it’s advised that you ask about the difference between the listing price and the selling price of the homes they’ve worked with before. You should also ask about how long their clients’ homes were on the market before they were sold and find out what exactly will they do to market and promote your home.
Evaluate communication style.
Once you’ve checked a potential agent’s credentials and experience, talk to them personally to find out if you can see yourself working with them. Making sure that you can openly communicate to your agent is imperative in a successful working relationship. During this meeting, you can also ask the agent about the property you’re looking to sell or buy. Don’t hesitate to ask probing questions about his or her experience, credentials and areas of expertise that you’d like to know more about. Real pros will be ready to answer whatever questions you may have.
The next step if your selling to contact Sherri Noel so she can interview for your business and view your home.
If you are buying, The Noël Team would like to invite you to set an appointment where we will analyze where you in the process and help you put together a winning buying strategy.